The partnership between UK sportswear brand SUDU and charity Sported hopes to drive accessibility for young people
A UK sportswear brand and charity have teamed up to help inspire the next generation.
Manchester-headquartered SUDU and charity Sported, who use physical activity to provide free resources and support over 550,000 young people, have launched an initiative called ‘Project Fair Play’.
The idea is to make running more accessible and inclusive for the next generation across the Northwest and beyond.
SUDU Hits The Ground Running
Through the partnership, SUDU and Sported will roll out a grant programme for grassroots running clubs, which will see eligible community running groups invited to apply for £1000 grants.
This will be alongside the additional award of a Deep Impact grant that helps an existing Manchester-based Sported-supported grassroots club, enabling an additional 1000 young people to participate in running in the first year Project Fair.
To ensure its effectiveness, project fair SUDU will also work with Sported to commission and fund research investigating the disparity between running and other sports.
This will involve how running generates a positive social impact, with research funding allocated to facilitate the development of a comprehensive plan addressing these gaps, enhancing accessibility for all running groups across Northwest England and beyond project fair.
The overall aim:
- Making running accessible to everyone
- Fostering community cohesion
- Endorsing health and wellbeing
- Addressing inequality in sports participation
- Reducing crime and anti-social behaviour
Vinny Clark, project fair CEO of Levy Merchandising of which SUDU sits within, said: “Our goal is not only to help build communities but to champion mental health and wellbeing and to create a safe space for young people. We hope we can empower dreams to take flight by providing much needed tools, equipment, insights and more.”
Clark added: “If you’re part of a community group with running at its heart, we want to hear from you! As part of phase one of the project fair we will be providing a number of £1000 grants to running groups in the Northwest, actively addressing three out of five of the above societal issues outlined by Sported.”
Mark Woods, project fair Head of Marketing at Sported, added: “Opening the doors to more young people to take up running is one way to address inequalities in participation as well as improving physical and mental wellbeing. When the SUDU team first approached us to discuss what they’d like to achieve, it was clear they’d be a well-suited partner with ‘fair play’ a core value that’s been ingrained in SUDU from day one as a Levy brand.
“We share the same goals – they’re all about inclusivity, diversity and giving everyone a fair chance in life. Through this programme, project fair we can make a real difference and we’re excited about what we can achieve working together.”
About SUDU
SUDU has gotten the support of Toll UK and Ireland – part of FTSE 100 organization Compass Gathering PLC, and a market chief in the realm of sports and diversion encounters – project fair bragging a few the greatest and best arenas and relaxation areas in Europe as its setting accomplices.
Counting the SRM 01, SUDU’s most memorable running shoe, intended to supercharge your step through a definitive mix of responsiveness and solace, project fair the brand’s more extensive new 15-piece clothing assortment highlights all that from running vests and shorts through to a far reaching determination of coats and more extensive layering choices produced using state of the art textures.
Mixing style with capability, the new reach has been made to furnish competitors of all capacities with the devices they can depend on to perform at their very best, as SUDU desires to advocate sprinters project fair, everything being equal, to move with opportunity and certainty, releasing their internal competitor.
Key to the reach’s creation has been SUDU’s plan lead, Samuela Melidoni, whose experience traverses any semblance of Adidas, JD Sports and Berghaus, project fair and SUDU will rest on the scale and skill of Duty UK and Ireland across tech, maintainability, information, web based business, purchasing and retail tasks to guarantee the common upsides of greatness, quality, development and fair play follow through in all that SUDU does.
Past the send off of the Run menswear assortment, SUDU are buckling down in the background to before long bring further Play football, Train wellness and Rest way of life classes to showcase, as well as working with Duty envoys and a more extensive warning board to educate the creation regarding ladies’ project fair particular item assortments across classifications expected to send off from mid 2025.
The Play football reach will be centered around motivating competitors to release their internal bosses, from grassroots to the expert stage SUDU, with the Rest way of life range assisting customers with tracking down snapshots of recuperation that fuel wins, project fair perceiving the force of stopping to advance. In the interim, the Train wellness reach will bring purchasers duffel bag staples that make each globule of sweat a respectable symbol.
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